Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interest and others forms of expression by creating virtual communities and networks. The purpose of social media is to connect and share information with anyone on Earth or with many people simultaneously. It can be used as a way to interact with friends and family or as a marketing tool by businesses. Social media is any digital tool that allows users to quickly create and share content with the other people.
In the box above is presented a broad definition of social media. The reality is, as there are 3.5 billion active social media users worldwide, social media evolved in a way that, currently, it’s divided in different categories, in terms of interests and intentions of the user. Next, it is presented a list of 10 types of Social Media, according to their aim:
Purpose
Example
Social Networks
To connect with people (and brands) online
Facebook; Twitter; LinkedIN
Media sharing networks
To find and share photos, video, live video, and other media online
Instragram; Youtube; Tik Tok
Discussion forums
To find, discuss, and share news, information, and opinions
Reddit; Quora
Content curation network
To discover, save, share, and discuss new and trending content and media
Pinterest; Flipboard
Consumer review network
To find, review and share information about brands, products, and services, as well as restaurants, travel destinations, etc
Yelp; Zomato, Tripadvisor
Blogging and publishing network
To publish, discover, and comment on content online
WordPress; Tumblr
Social shopping network
To spot trends, follow brands, share great finds, and make purchases
Etsy
Interest-based network
To connect with others around a shared interest or hobby.
Goodreads; Last.Fm
“Sharing economy” network
To advertise, find, share, buy, sell and trade products and services between peers
Airbnb; Uber; Glovo
Anonymous social network
To gossip, vent and snoop
Whisper; Ask.fm
There’s no doubt that we are living in the age of social media. Because of that, there are multiple social media legal issues that arise when people share content online across different platforms such as Instagram, Pinterest, Facebook and so on. The most important social media rights are related to who owns the content being shared, when and where sharing is appropriate and what limits may be imposed on sharing often raise issues relating to trademark infringement, copyright infringement, social media marketing, labor relations and more. Please find a brief list about the most important social media rights for Instagram, Whastapp, Youtube and Facebook.
INSTAGRAM
Officially you own any picture and/or video you post but other people might pay to use them and Instagram will not pay you for that
You are responsible for anything you do using Instagram and anything you post
Although you are responsible for the information you put on this social media, Instagram may keep, use and share personal information with companies connected to Instagram
You can close your Instagram account. If you do, your photos, posts and profile will disappear from your account but if anyone has shared your photos or personal details, or if someone use this type of information for any reason, they might still appear on this social media
WHATSAPP
You can change your profile name, picture and status message whenever you want
Anyone who uses WhatsApp may be able to see your mobile phone number, profile name, photo, status, status message, last seen status and receipts. You can change this if you want and you can also use your settings to block people and control who you chat with
After your messages are delivered, we delete them from our system and they are only stored on your own phone or device. Your messages are “encrypted” which means that the company that owns WhatsApp can’t read them
Other companies are not allowed to place advertisements across your WhatsApp screen unless you are connected with them
YOUTUBE
When you create a YouTube account, your data will be collected by Google. You can decide whether Youtube should collect some of this information by going to your Google account “activity controls”. In addition, your personal information stay inside of Google companies without your consent
You can ask Youtube for the information that they hold about you and you can ask the company to correct or delete it
If you want to make a complain about your appearance in a Youtube video, you can give Youtube the URL of the video, tell the exact time in the video that you or your information appears and explain why you stand out from other people in the video
If someone complains about a video that you have in your channel and Youtube agree with them, you will be notified have to take the video down or edit their personal details
FACEBOOK
Even if your profile is private, please remember that people can see and share information that others post about you. Other people can also save information you have posted about yourself on their own phones and devices
Some companies will share information about you with Facebook and Facebook will share information about you with them
If you agree to use an app on Facebook, that app might be able to use, share and keep the information you post on Facebook
If you delete your account, things you have posted will be deleted but not things other people have shared about you
Definition
Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interest and others forms of expression by creating virtual communities and networks. The purpose of social media is to connect and share information with anyone on Earth or with many people simultaneously. It can be used as a way to interact with friends and family or as a marketing tool by businesses. Social media is any digital tool that allows users to quickly create and share content with the other people.
In the box above is presented a broad definition of social media. The reality is, as there are 3.5 billion active social media users worldwide, social media evolved in a way that, currently, it’s divided in different categories, in terms of interests and intentions of the user. Next, it is presented a list of 10 types of Social Media, according to their aim:
Purpose
Example
Facebook; Twitter; LinkedIN
Instragram; Youtube; Tik Tok
Reddit; Quora
Pinterest; Flipboard
Yelp; Zomato, Tripadvisor
WordPress; Tumblr
Etsy
Goodreads; Last.Fm
Airbnb; Uber; Glovo
Whisper; Ask.fm
There’s no doubt that we are living in the age of social media. Because of that, there are multiple social media legal issues that arise when people share content online across different platforms such as Instagram, Pinterest, Facebook and so on. The most important social media rights are related to who owns the content being shared, when and where sharing is appropriate and what limits may be imposed on sharing often raise issues relating to trademark infringement, copyright infringement, social media marketing, labor relations and more. Please find a brief list about the most important social media rights for Instagram, Whastapp, Youtube and Facebook.
INSTAGRAM
WHATSAPP
YOUTUBE
FACEBOOK
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